Mastering the Business Mindset


I’ve worked with countless clients who have a dream. Their dream is to do the work they love—write, paint, coach, teach, create—and also make enough money to live. 

You wouldn’t think that such a “modest” dream would prove so very hard to achieve. Unfortunately, it is. For many, the dream starts to fade away. Disappointment sets in. Many give up entirely.

What can help them nurture or resuscitate this beautiful dream? The single most important thing that a person in this position can do is to acquire a mindset that gives them the best chance of succeeding. I’m calling this mindset the business mindset. If you want to live the life you’ve always dreamed of living, you need to master this special mindset.


This Mastering the Business Mindset self-paced weekend workshop is included as a free bonus when you purchase our Mastering the One-Person Business program. Take a look and see if purchasing that program might be a good fit for you. If it looks good to you and you purchase it, this workshop is free!

What is the business mindset? It’s thinking thoughts that support your business efforts rather than thinking thoughts that undermine those efforts. It’s cultivating inner language that combats your anxious feelings, allays your doubts, encourages you after inevitable setbacks, sustains your motivation, protects you from the pain of missteps and criticism, and allows you to compete, value yourself, and engage in ordinary business tactics and strategies. 

It is a mindset that reinforces your willingness to do business and dissolves your resistance to doing business. It is you really getting behind your own dream.  

You really need this mindset. And you need it now. 

Acquiring this business mindset will not guarantee that you realize your dream. But not acquiring it pretty much guarantees that you won’t. You need a solid business mindset that supports your business efforts. During this self-paced weekend workshop (which you can also run over any two consecutive days), I’ll lay out twelve areas of right thinking and how you can make the switch from the way you’re currently thinking to this new business mindset. 

You’ll learn not only how to make this switch but how to embrace this switch and stop fighting with yourself about whether you really “want to do business” or really “have it in you to do business.” This weekend workshop will end that internal warfare!

I’ll provide you with super-clear lessons and the time to work on each of these twelve areas so that you really get it. By the end of the weekend, you’ll have transformed yourself into someone who does business in a more productive and lighter way. Doing business doesn’t have to feel so hard or so fraught with shadows. After this weekend, you will experience a new ease as you pursue your dreams. 

This workshop is a must for every solopreneur: every writer, painter, massage therapist, yoga teacher, life coach, therapist, craftsperson, app designer, personal chef, singer/songwriter … and for every dentist, lawyer and accountant too! All you need to do is to set aside some weekend hours and you’ll see a huge positive change happen in your life. You’ve always had the dream—now acquire the mindset that goes with the dream!

You can make the changes that you need to make in just one weekend.

About the Method

All you need is a timer, a quiet place, and some time set aside. The pdf leads you through two five-hour workshop days, which might be a Saturday and a Sunday or it might be any two consecutive days of your choosing. The pdf provides you with lessons, exercises, guidance, and support—and this method really works! Here are some endorsements from previous participants:

“Thanks for the course! I found it useful, interesting, and relevant. So many of the points you raised apply to me. I now feel confident that I can go ahead and succeed in building my business without getting in my own way!”—Shoshana K.

“Your business mindset weekend was brilliant. The substance, structure, pace, and order of topics lead me to dig in in a way that made me identify some key problems, as well as a couple of strengths that I don’t think I consciously thought of before. You’ve made a great program!”—Steven W. 

“As always, a deep bow of appreciation for sharing your time and wisdom this weekend.  I had no idea how this would work, but it worked brilliantly! Thank you again for being an on-going source of support and inspiration for me.”—Penny P.

“What a great way to spend a weekend. There was no pressure, just guidance and the suggestions that I needed. The best part was that I did not have to leave home! It was fantastic.”—MaryAnn B.

“Thank you so much for this incredibly effective teaching. It felt as if you were sitting in my living room coaching me in person. The results far exceeded my expectations. I am so grateful to have crossed paths with you. You’re the Best Teacher, ever!”—Tina M.

This self-paced workshop will really serve you. Make your purchase now! Or purchase Mastering the One-Person Business and get Mastering the Business Mindset Self-Paced Weekend Workshop as a free bonus.

Change your mindset and improve your chances for success in just one weekend!  


Eric Maisel has been working with clients to help them realize their dreams for more than three decades. He is a creativity coach, creativity coach trainer, international workshop leader, and author of 50+ books. He regularly teaches at Esalen, Omega, Kripalu, and Hollyhock, in locations like Paris, London, New York, San Francisco, Rome, Dublin and Prague, and online, providing unique online workshops that participants can take in the comfort of their office or home.   




Change your mindset and improve your chances for success in just one weekend. 





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