Art Bundle for Good

The Art Bundle for Good folks do a lovely job of collecting multiple resources for artists and then providing them at one low price. Their current bundle has 111 items in it, including several by me. Mine include Connect with Gallery Owners, Curators, Collectors and...

Retaining Your List

Last week I chatted about building your list of email addresses. You absolutely want to build your list; but you also want to retain that list! A blog post that strikes the wrong note can lose you 10% of your list overnight. One well-known artist, whose large list...

Building Your List

“Your list” is shorthand for your ability to reach folks. You might reach folks via an electronic newsletter that you send out regularly or intermittently, a physical flyer, a brochure or a postcard that you mail, or an announcement that you make on your blog, via...

Authoritarians in the Art Marketplace

I’ve been writing a lot lately about authoritarians: what you can expect from them, how contact with them harms you and wounds you, and what you can do to heal and recover from authoritarian wounding. Artists, who are typically sensitive and who are typically aligned...

Change That Self-Talk, Part 2

Change That Self-Talk! Marketing is hard enough without sabotaging yourself with unhelpful self-talk. You say that you don’t like marketing? Change your self-talk! Last week we looked at five unhelpful thoughts-and-reframes; here are the concluding five. 6. “There are...

If You Hate Marketing, Change Your Self-Talk!

Marketing is hard enough without sabotaging yourself with unhelpful self-talk. You say that you don’t like marketing? Change your self-talk! What you say to yourself helps your ability to market your art or hurts your ability to market your art. Even if the thought...