Most artists experience fewer marketplace opportunities than they want or need. When one of those precious few opportunities nets little or nothing, the pain is tremendous. How can you deal with the reality that even marketed, promoted, and hyped events may produce meager results? How can you heal from the pain of dashed hopes?
Let’s say that you’ve been in contact with someone who’s expressed an interest in coming to your studio to look at your current work. You’ve been in email conversation with this prospective collector for many months. Each time the two of you schedule a time for him to visit, he texts you at the last minute to cancel. His excuses are plausible enough and you want to give him the benefit of the doubt, since you can’t see how getting angry with him or writing him off serves you. So, you bite your tongue, send along a friendly “No problem!”, and reschedule. But deep down you’re feeling really disappointed.
Why so disappointed? Primarily because, since you experience so few of these studio visits, the magnitude of each one is dramatically heightened in importance. Imagine if you had studio visits every day on the hour. Over time, wouldn’t you actually be thrilled if some of those prospective buyers cancelled? On a given day, wouldn’t you be thrilled if all of them cancelled, giving you an uninterrupted day to paint? If your paintings were selling like hotcakes, you’d hardly notice a cancellation here or there. But if you aren’t selling much at all, then each visit feels momentous and each cancellation comes as a real blow.
More on this important, difficult subject next week!
I have found that a move I made from one location to another has hurt my ability to paint I have actually ruined a few perfectly good Paintings that were finished by looking at them and making this same mistake over and over. Oh I just think this needs a small touch and completely ruined my Paintings that I had created while living in this serenity I left behind. All my new Paintings are miserable. I have decided to plan a move. I am happy to say I will look forward to one day showing my Paintings on this site. But for now I will have to move then create once again. You see I am sure that a positive future is ahead. Until this I will continue to enjoy the art and article I receive.
This is a good article. Are you writing about art and craft shows?it’s fascinating to participate in series of shows but, How much money they are spending to set up booth?participation fee?and, time ufcourse inumarable. how much returns they make?. If they can’t make profits how do they get along with their future work? I think it is helpful to many artists.