Determining Your Niche

No creative can be all things to all people. Artists need to think about the idea of “niche,” even if they would love to garner a huge audience. Having a niche and appealing to a lot of people are not mutually exclusive ideas. Take a look at our FREE video...

Are You Not Feeling Ready?

Our art business requires that we do all sorts of things for which we don’t feel ready. Making that phone call. Making that pitch. Speaking to that influencer. Asking for favors. Asking for help. And more. Explore our FREE video and learn what you can do about...

The Zyprexa Papers by Jim Gottstein

The Zyprexa Papers by Jim Gottstein The Zyprexa Papers. Sounds like a thriller starring Denzel Washington and Julia Roberts. It’s not. It’s the riveting account of Alaska attorney Jim Gottstein’s encounter with the pharmaceutical giant Eli Lilly, a battle centered...

Getting Clearer

In this week’s FREE video, we help you get clearer on the tasks associated with running your art business. Running a one-person business can feel like rowing a boat in the fog: nothing seems very clear! Let us help you dissolve that fog a little. Our FREE video takes...

Is Your Art a Revenue Stream or a Livelihood?

Our weekly FREE video in our year-long series of videos for creatives, to help creative solopreneurs build their one-person business, tackles the following subject: are you looking for a revenue stream or a complete livelihood from your art? It’s an important subject...