For visual artists, effective marketing can be crucial to gaining visibility and attracting potential buyers or collectors. Here are seven art marketing tools that can help you promote your work. You likely know all about these already: this is a little “refresher course”

1. Social Media Platforms

Instagram. Ideal for sharing visual content, building a following, and connecting with other artists and potential buyers.

Pinterest. Great for showcasing portfolios and driving traffic to an artist’s website.

Facebook. Useful for creating a business page, joining art-related groups, and promoting events or exhibitions.

2. Artist Website and Blog

A professional website acts as an online portfolio where artists can display their work, provide contact information, and sell art directly.

Blogging about artistic processes, inspirations, and behind-the-scenes stories can engage an audience and improve search engine visibility.

3. Email Marketing

Building an email list allows artists to send newsletters, announce new works, exhibitions, and sales directly to their audience.

Services like Mailchimp or Constant Contact can help manage and automate email campaigns.

4. Online Art Marketplaces and Galleries

Platforms like Etsy, Saatchi Art, and Artfinder provide a space for artists to sell their work to a global audience.

These sites often offer promotional tools and exposure opportunities for their artists.

5. Art Competitions and Calls for Submissions

Participating in art competitions can increase visibility and credibility.

Websites like CallForEntry.org and ArtDeadline.com list opportunities for artists to submit their work to galleries, contests, and public art projects.

6. Collaborations and Partnerships

Partnering with other artists, brands, or businesses can expand an artist’s reach.

Collaborations can lead to joint exhibitions, limited edition releases, or cross-promotions.

7. Print and Online Advertising

Advertising in art magazines, blogs, and websites can target a specific audience interested in art.

Google Ads and Facebook Ads can be used to reach a wider audience with targeted campaigns.

Using these tools strategically can help you enhance your visibility, connect with your audience, and ultimately sell more of your work.