What makes for a visual artist’s brand? Is it:
+ An instantly recognizable style?
+ A consistency of style, a consistency of subject matter, or both?
+ Imagery that strikes a commercial chord?
+ Branding around the cult of personality, where you get known for your antics and your affairs rather than for your art?
+ Beating your chest and hawking your wares at the top of your voice?
+ Branding by putting in a lot of time and effort into standard marketing tools like social media platforms?
+ Branding by making videos?
+ Branding by making connections with movers and shakers?
+ Or??
How should a visual artist think about the idea of “branding”? And should he or she even bother? What are your thoughts? Drop off a comment and share them with our community!
If you’d like to learn more about branding-and-integration, take a peek at my Make It Your Own Class that starts Monday, August 6. It might interest you!
Ansel Adams understood branding, went to NYC to show his portfolio, crashed artists parties in New Mexico, but he was also lucky. Photography as art was new, not everyone could do it, photos showing things nobody has seen before.
Being original used to be a way of branding. But nowadays it’s almost impossible to. I think finding your niche is more important that trying hard to be recognized globally. Thanks to the Internet even a very small niche can get you a reasonable number of admirers! Find those and use their feedback to improve.