What makes for a visual artist’s brand? Is it:
+ An instantly recognizable style?
+ A consistency of style, a consistency of subject matter, or both?
+ Imagery that strikes a commercial chord?
+ Branding around the cult of personality, where you get known for your antics and your affairs rather than for your art?
+ Beating your chest and hawking your wares at the top of your voice?
+ Branding by putting in a lot of time and effort into standard marketing tools like social media platforms?
+ Branding by making videos?
+ Branding by making connections with movers and shakers?
How should a visual artist think about the idea of “branding”? And should he or she even bother? What are your thoughts? Drop off a comment and share them with our community!
If you’d like to learn more about branding-and-integration, take a peek at my Make It Your Own Class that starts Monday, August 6. It might interest you!