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Here are ten strong, creative ways to approach podcasters to interest them in your ceramic work:
- Target the Right Podcasts
Research podcasts that already feature:
- Artists, makers, and craftspeople.
- Slow living, mindfulness, or sustainability themes.
- Design, home décor, or creative entrepreneurship.
Make a short list of 15–20 shows whose audiences actually care about handmade work and creative process.
- Lead with Story, Not Product
Podcasters want stories, not pitches.
Frame your work in narrative terms:
“I create vessels that embody the balance between fragility and endurance — they’re inspired by my grandmother’s cracked teapot that we used every day.”
A short, vivid story like that is more compelling than “I make ceramics.”
- Craft a One-Paragraph Podcast Pitch
Write a concise, personalized email that includes:
- A genuine compliment about a recent episode.
- One sentence about who you are and what you do.
- A few topic ideas you could discuss on air.
- A simple call to action: “Would you be open to exploring an interview?”
Example:
“I loved your recent episode with the textile artist who talked about imperfection in craft. My own ceramic work centers around impermanence and the Japanese notion of wabi-sabi — I’d love to share how that philosophy shows up in the clay studio.”
- Offer an Emotional or Philosophical Angle
Ceramics touches deep themes — impermanence, patience, resilience, tactility, the handmade in a digital age.
Offer the podcaster ideas that go beyond your own work, such as:
- “How working with earth teaches creative surrender.”
- “Why handmade objects still matter in a throwaway culture.”
- This turns you into a thought-provoking guest, not just a self-promoter.
- Highlight Visual Storytelling
Because ceramics is so visual, offer to provide:
- High-quality photos for their social posts.
- A short video of you at the wheel for Instagram reels or episode promotion.
Podcasters love content they can easily share.
- Reference Crossovers Between Clay and Culture
Mention intersections that broaden your appeal:
- Ceramics and mental health or mindfulness.
- Ceramics and sustainability.
- Ceramics and modern design trends.
These give podcasters multiple hooks for why their audience would find you relevant.
- Include a Media Kit or “Artist One-Sheet”
Create a single PDF or webpage with:
- Your artist statement.
- A few sample images.
- Short bio and key themes.
- Links to previous interviews or articles (if any).
- Suggested topics or talking points.
Attach or link it in your outreach email — it signals professionalism.
- Start Local or Niche
Pitch local arts or community podcasts first — they’re easier to get on and often more supportive.
Once you have a few interviews under your belt, you can approach larger creative, design, or mindfulness shows with those clips as credibility.
- Build Relationships Before Pitching
Engage with podcasters on Instagram or LinkedIn — comment thoughtfully on their posts, share an episode, or DM them a genuine compliment before sending your pitch.
It’s softer, warmer outreach that often leads to better results.
- Offer Something Tangible or Experiential
Podcasters love sensory stories — offer to send a small piece, or even record from your studio so the sounds of clay and wheel are part of the episode.
If appropriate, you could even offer to host a live studio demo or collaborative creative challenge (e.g., “The Clay and Conversation Series”).