Your mailing list can become your most effective sales tool. Here are ten tips for growing your list.
- Offer a Freebie (Lead Magnet)
Create something of value for your audience—such as a downloadable art print, a behind-the-scenes studio tour video, or a desktop wallpaper. Exchange it for an email address.
- Collect Emails at Art Shows
Bring a physical signup sheet or tablet to in-person events. Offer something in return—like entering a giveaway or receiving early access to new work.
- Add a Signup Form to Your Website
Place a clear, simple opt-in form on your homepage, blog, and contact page. Include a short sentence explaining what subscribers can expect (e.g., “monthly studio updates + first look at new art”).
- Use Instagram Stories with a Link
If you have a Link Sticker (or Link in Bio service), create a simple call-to-action: “Want updates on new paintings and shows? Join my list.” Make it part of your monthly social routine.
- Host a Giveaway or Contest
Invite people to join your mailing list for a chance to win a small original piece, print, or art-related item. Be clear that they are subscribing by entering.
- Include a Signup Link in Your Email Signature
Every time you email a collector, collaborator, or gallery, you’re also subtly inviting them to connect more deeply with your work.
- Collaborate with Other Artists
Do a joint giveaway or project and allow both audiences to subscribe to each other’s newsletters (with permission). This can double your exposure.
- Use a Pop-Up (Sparingly)
A tasteful exit-intent pop-up or a timed pop-up on your site offering a freebie or exclusive studio update can increase signups without annoying visitors.
- Blog or Write Regular Updates
Publishing even short reflections on your process, current themes, or studio life can give visitors a reason to stick around—and subscribe for more.
- Ask Your Current Subscribers to Share
Include a small prompt at the bottom of your emails: “If you enjoy these updates, feel free to forward this to a friend who loves art.” A personal recommendation goes a long way.