Here are ten thoughtful and professional ways you might follow up with someone who purchased one of your paintings:
- Thank-You Note or Email
Send a personalized thank-you message, either handwritten or via email, expressing appreciation for the purchase and briefly sharing something about the artwork’s meaning or creation. - Certificate of Authenticity
Mail or email a certificate that verifies the artwork’s originality, along with care instructions or display tips. - Studio Update Newsletter
Add the collector to a monthly or quarterly newsletter (with their permission) to share new work, upcoming shows, and behind-the-scenes glimpses. - Follow-Up Email After Delivery
Reach out a week or two after delivery to ask if the piece arrived safely and if they’re happy with how it looks in their space. - Social Media Shout-out (if appropriate)
With the buyer’s consent, thank them publicly on Instagram or Facebook and share a photo of the piece (or invite them to share one in their home). - Invitation to a Private Viewing or Event
Offer early or exclusive access to a new collection, open studio, or artist talk. - Offer a Framing or Installation Tip Sheet
Especially for first-time buyers, a helpful guide can make the experience smoother and more memorable. - Anniversary Follow-Up
Reach out a year later to mark the anniversary of the purchase, thank them again, and share what’s happened in your artistic journey since. - Offer a Discount or Commission Opportunity
Let them know they’ll receive a collector’s rate or get priority if they ever want a custom piece. - Send a Postcard or Small Gift Featuring Your Art
A printed postcard or small token (like a bookmark or mini print) keeps your work present in their life and deepens the relationship.